USIM's approach to technology and data is built to accelerate performance and reduce inefficiencies across every stage of the media process. At the core is EDGE, our proprietary platform that combines data intelligence with real-time application to improve planning, targeting, optimization, and measurement.

Designed for flexibility and precision, EDGE enables brands to identify high-value audiences, activate campaigns across channels, and evaluate results with clarity. From audience-level segmentation to dynamic media mix modeling and custom trade zones, EDGE supports smarter decisions and better outcomes.

As media grows more complex, EDGE ensures our clients stay ahead by staying grounded in accuracy, guided by insights, and built for results.